Brand Management
- lock Cover Page
- lock Contents
- Preview
- lock Preface
- lock Syllabus
- lock Question Paper Pattern
- lock Brand Management
- lock Branding Challenges and More
- lock Brand Building
- lock Brand Elements
- lock Integrating Marketing Programs and Activities
- lock Pricing and Channel Strategy
- lock Promotion Strategy - Integrated Marketing Communication
- lock Measuring and Interpreting Brand Performance (Part - I)
- lock Measuring and Interpreting Brand Performance (Part - II)
- lock Growing and Sustaining Brand Equity (Part - I)
- lock Growing and Sustaining Brand Equity (Part - II)
- lock Case Studies
- lock Mumbai Uni Ques Paper
- lock Mumbai University Question Paper (May 2019)
- lock Bibliography
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