Free Pdf - Marketing Management - III (BCom - Sem V) from Nirali Prakashan

Free Pdf - Marketing Management - III (BCom - Sem V) from Nirali Prakashan

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Marketing Management - III (BCom - Sem V)

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Contents
Syllabus
Introduction to Advertising
Appeals and Approaches in Advertisement
Economic, Social and Regulatory Aspects of Advertising
Brands and Brand Management
Appendix (Objective Questions)

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